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OutIn

Outin - Portable Espresso Machine: Go-to-Market Execution Case Study

Overview Outin is a cutting-edge portable espresso machine brand designed for coffee enthusiasts on the go. With its sleek design and powerful performance, Outin brings the luxury of freshly brewed espresso to any location. While Outin achieved significant success on Amazon, they faced challenges entering traditional brick-and-mortar stores. Amazing Lab partnered with Outin to address this gap, providing targeted support to expand their retail presence.

Our Role in Outin’s Success Amazing Lab focused on helping Outin overcome barriers to entry in physical retail stores, leveraging our expertise in retail partnerships and channel optimization.

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Go-to-Market Execution

  • Retail Strategy Development: Collaborated with Outin to identify suitable retail partners and create tailored strategies for entering the brick-and-mortar market.

  • Product Presentation: Assisted in developing compelling product presentations to align with retailer expectations and attract buyer interest.

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Retail Partnerships

  • Strategic Retail Placement: Secured partnerships with key retailers, ensuring Outin’s products were available in prominent locations to maximize visibility and sales potential.

  • Negotiation Support: Supported Outin in navigating the complexities of retail negotiations, from pricing agreements to promotional opportunities.

  • Merchandising Guidance: Provided input on in-store product placement and display strategies to enhance customer engagement.

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Channel Optimization

  • Logistics Coordination: Assisted Outin in streamlining their supply chain to meet the demands of brick-and-mortar retailers.

  • Market-Specific Adjustments: Recommended modifications to packaging and marketing materials to align with the preferences of traditional retail shoppers.

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RESULTS ACHIEVED

  • Brick-and-Mortar Expansion: Successfully helped Outin secure placement in several well-known retail stores.

  • Increased Sales Opportunities: Enabled Outin to diversify their revenue streams beyond e-commerce.

 
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