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EZ BINZ

The inventor of EZ BINZ set out to address a simple and basic user problem: filled garbage bags are prone to tearing when lifted out from a garbage bin.  While the product design was "completed", the company had significant challenges executing the design through their chosen supply chain partner in Mainland China towards production ramp-up. They also needed help to set up and manage online channel and the associated social media efforts to fulfil their sales plan.  Amazing Lab, with operational footprint that covers the supply chain in Asia, provided on-site production support right at the factory.  We also acted as EZ BINZ's on-demand Chief Marketing Officer to strategize and develop the digital sales channel necessary to accomplish EZ BINZ's aggressive online sales plan.

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Supply Chain Management

  • Design-to-Manufacturing Handshake: Orchestrated the last-mile product design refinements to ease production processes, thereby optimizing manufacturing costs while reducing product quality risks.

  • Supplier Assessment: Worked on-the-ground in Mainland China to reveal the weaknesses of the previous chosen manufacturing partner, and address them before production ramp-up.

  • Quality Assurance: Inspected the quality outcome of the initial prototype units, and drove process improvements right on the production line in preparation for mass production.

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Go-to-Market Execution

  • Brand Positioning: Translated the essence of the product design intent into brand elements, which were then incorporated into retail packaging design and digital store-front to ensure a consistent market perception by targeted customer personas.

  • Digital Sales Channel Development: Developed a complete and operational Shopify site to prepare for the on-line product launch.

  • Logistics Consultation: Supported the planning for the most cost effective way to ship end products from Mainland China to the U.S., down to the minute details such as shipping port selection, warehousing, and on-shore distribution.​

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RESULTS ACHIEVED

  • Mass Production Readiness: Successfully launched mass production, without any need of EZ BINZ staff to travel back-and-worth from the U.S. to Mainland China.

  • Online Sales Presence: Enabled EZ BINZ to sell products on-line right at the planned product launch, without the need to deal with 3rd party digital marketing agency and Shopify site developer which likely would have an additional learning curve on the product design intent.

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